In 2024, during the Super Bowl, Volkswagen reminded Americans of the emotional connections that were forged with the brand since its shipment on American soil in 1949.
Dunkin' recruited Ben Affleck for a series of humorous commercials and campy stories including many other celebs such as Matt Damon, Jennifer Lopez and Tom Brady.
The clothing brand American Eagle capitalized on an emerging counter-trend where the focus shifts from celebrating diversity to celebrating the original culture.
