MARKETING IMAGINATION (MI) was launched in September 2025 as a public beta version.
The premise of MI is to guide organizations to the next level of market differentiation by helping them:
- Develop an authentic strategic vision.
- Better understand customers.
- Gain deeper insights in community needs.
MI is the brainchild of Erik van ‘t Klooster (GETUPANDGO), along with its companion websites GETUPANDGOTV and IWANTTHEWORLD.
Erik van ‘t Klooster, PhD, is a freelance lecturer in marketing, tourism and educational travel. He has worked for academic institutions such as the Rotterdam School of Management, Erasmus University, Leiden University, Hotelschool The Hague, and The Hague University of Applied Sciences.