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Differentiation
Introduction
Solutions
Visions
An introduction
Clothing
Entertainment
Food & Beverage
Place branding
Real estate
Technology
Understanding
A introduction
Principles
Basics
Advanced
Community
Introduction
Actions
Search
MARKETING IMAGINATION
MARKETING IMAGINATION
MARKETING IMAGINATION
Differentiation
Introduction
Solutions
Visions
An introduction
Clothing
Entertainment
Food & Beverage
Place branding
Real estate
Technology
Understanding
A introduction
Principles
Basics
Advanced
Community
Introduction
Actions
Twitter
Search
MARKETING IMAGINATION
Differentiation
Introduction
Solutions
Visions
An introduction
Clothing
Entertainment
Food & Beverage
Place branding
Real estate
Technology
Understanding
A introduction
Principles
Basics
Advanced
Community
Introduction
Actions
Twitter
Search
Principles
A introduction
Advanced
Basics
Principles
1.2 Problem identification
A company doesn't just offer products, it provides solutions to problems. Identifying customer-, or even human-, problems guides the development of innovative solutions.
