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Differentiation
Introduction
Solutions
Visions
An introduction
Clothing
Entertainment
Food & Beverage
Place branding
Real estate
Technology
Understanding
A introduction
Principles
Basics
Advanced
Community
Introduction
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MARKETING IMAGINATION
MARKETING IMAGINATION
MARKETING IMAGINATION
Differentiation
Introduction
Solutions
Visions
An introduction
Clothing
Entertainment
Food & Beverage
Place branding
Real estate
Technology
Understanding
A introduction
Principles
Basics
Advanced
Community
Introduction
Actions
Twitter
Search
MARKETING IMAGINATION
Differentiation
Introduction
Solutions
Visions
An introduction
Clothing
Entertainment
Food & Beverage
Place branding
Real estate
Technology
Understanding
A introduction
Principles
Basics
Advanced
Community
Introduction
Actions
Twitter
Search
A introduction
Advanced
Basics
Principles
A introduction
1.1 What is Marketing Imagination?
Marketing Imagination entails efforts by an organization to 'imagine' the customer more in-depth (than their competitors) to uncover new ways of meaningful differentiation.
