Twitter
Differentiation
Introduction
Solutions
Visions
An introduction
Clothing
Entertainment
Food & Beverage
Place branding
Real estate
Technology
Understanding
A introduction
Principles
Basics
Advanced
Community
Introduction
Actions
Search
MARKETING IMAGINATION
MARKETING IMAGINATION
MARKETING IMAGINATION
Differentiation
Introduction
Solutions
Visions
An introduction
Clothing
Entertainment
Food & Beverage
Place branding
Real estate
Technology
Understanding
A introduction
Principles
Basics
Advanced
Community
Introduction
Actions
Twitter
Search
MARKETING IMAGINATION
Differentiation
Introduction
Solutions
Visions
An introduction
Clothing
Entertainment
Food & Beverage
Place branding
Real estate
Technology
Understanding
A introduction
Principles
Basics
Advanced
Community
Introduction
Actions
Twitter
Search
Basics
A introduction
Advanced
Principles
Basics
1.3 Buyer personas
Personas are 'facebook' profiles of customer segments. Through qualitative research, organizations can investigate those profiles more in-depth.
Basics
1.4 Customer journey mapping
Understanding the customer experience in-depth, over a set period of time, can uncover deeper problems and streamline the brand experience.
