Twitter
Differentiation
Introduction
Solutions
Visions
An introduction
Clothing
Entertainment
Food & Beverage
Place branding
Real estate
Technology
Understanding
A introduction
Principles
Basics
Advanced
Community
Introduction
Actions
Search
MARKETING IMAGINATION
MARKETING IMAGINATION
MARKETING IMAGINATION
Differentiation
Introduction
Solutions
Visions
An introduction
Clothing
Entertainment
Food & Beverage
Place branding
Real estate
Technology
Understanding
A introduction
Principles
Basics
Advanced
Community
Introduction
Actions
Twitter
Search
MARKETING IMAGINATION
Differentiation
Introduction
Solutions
Visions
An introduction
Clothing
Entertainment
Food & Beverage
Place branding
Real estate
Technology
Understanding
A introduction
Principles
Basics
Advanced
Community
Introduction
Actions
Twitter
Search
Introduction
Actions
Introduction
1.1 Community needs
A more advanced way of establishing meaningful differentiation is to understand the human behind the customer and the individual and relationship needs they have.