MARKETING IMAGINATION (MI) was launched in September 2025 as a public beta version.
The premise of MI is to guide organizations to the next level of market differentiation by helping them:
- Develop an authentic strategic vision.
- Better understand customers.
- Gain deeper insights in community needs.
MI is the brainchild of Erik van ‘t Klooster, along with its companion websites GETUPANDGOTV and IWANTTHEWORLD.